My Digital Ally helps small business owners market their business online with confidence. We approach digital marketing holistically, and craft a unique plan across the following digital disciplines: SEO, PPC, Social, Email Marketing, and Content Management.
Each client begins with us by developing the Digital Dot Plan. The Digital Dot Plan’s purpose to create a simple, easy-to-follow roadmap to guide the client through their digital optimization. The first question to answer:
Search Engine Optimization & Content
A search engine optimized website is the most fundamental digital marketing mechanism that your business needs in order to gain visibility and build website equity. If you aren’t visible when a prospective customer ‘Googles’ for your product or service, you lost business without even knowing it. Get to the top of the search results. Get seen. Get business.
Fresh, quality content should be present on every website. On-page content is invaluable, and is what ultimately determines organic search success. Curating said content enables Organic Search efforts to flourish. We help by curating blog posts, infographics, and keyword rich website content to help your website relevant, fresh, and on the top of the search engine results pages.
Social, Email, & Advertising
To succeed online, social media platforms must be utilized to drive traffic, deliver and maintain your brand message, and remain ‘active’ in the online space. Social media is the easiest way to interact with your customers, build credibility (or lose it!), and keep your product/service fresh in the consumer’s mindset.
With email marketing, engaging your current customer base is fast, and effective. Re-entering the consideration set of a one-time customer, the path to conversion is shorter and often more valuable. Segmenting your consumer portfolio, you can easily target the right message to the right person at the right time.
Paid search is an effective digital marketing tool best utilized to gain targeted, immediate traffic. Optimizing keyword bids, ad copy, landing pages, and relational factors (time of day, location, device), paid search can produce strong top line and bottom line revenue for both fledgling and established businesses.